KAY SMYTHE

Writer, Researcher, Social Scientist

What is social science?

Social sciences are the qualitative and quantitative data associated with the study of humans as individuals and in groups. However, here at KaySmythe.com, we include a range of overarching theoretical and conceptual frameworks to our brand of social science, cultivating a paradigm in how to investigate, evaluate, forecast, and inspire the future of human behavior…
 

What do you do with it?

Social science is the easiest way to solve any human problem. Business research is now dominated by data science, which is cool, but there are so many unconscious biases (implicit bias) and conscious biases (explicit bias) that go into this individual form of data collection. Social science is designed to better yourself, improve your business operations (and therefore your bottom line), and influence demographics and caucuses into a new and unique way of thinking and behaving in relation to you and your work. The future of politics, business, and even relationships can be forecasted and influenced through our brand of social science.

WHO ARE YOUR CURRENT / PAST CLIENTS?

  • All clients are protected under strict NDA

  • All content is owned by clients

  • General client fields include: academia, political groups, campaigns, private businesses, news media, entertainment companies, marketing, technology, cannabis, more

What makes human behavior & capital important?

Whether you’re a business, leader, or individual looking to stay ahead of your competitors, understanding how to implement, guide, and transition human behaviors using micro- and macro-psychosocial messaging, internal and external marketing, pop culture, and policy linguistics is the only way to succeed in the modern world.

Ascertaining solutions for repeating areas of failure and consistent issues in personal and professional pursuits starts with understanding individual motivations, reactance, biases, and every other aspect of lived experience that makes up individual human capital and social capital.

In layman’s terms, I can help you be better, fix problems, and give you a competitive edge that no one can refute… all with words.

Can I become a private client?

YES. Private clients work on a retainer basis, and depending on your unique needs, we’ll be able to figure out a plan to support you in reaching every goal.

  • Demographic expansion

  • Data collection

  • Product & messaging testing

  • Macro psycho-social analysis

  • Just get in touch with your needs and we’ll figure it out